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Nicole Wilkie / Founder & Owner


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Sprinkles Kids was founded by Nicole Wilkie in early 2017. Nicole recognized the need for a safe and fun place where kids can enjoy getting pampered while creating lasting memories for years to come.  She loves seeing their excitement and never tires of hearing them say, “This is the best day of my life!” Sprinkles creates a space where little girls could turn their dreams of being a pop star, princess, unicorn or even a mermaid into a reality with Sprinkles signature fantasy makeovers. 

The name Sprinkles came from the simple saying of “Sprinkle Kindness Everywhere”.  With that came our core values, spread kindness, you be “you” and beauty comes from the inside. Sprinkles has been helping the community since the first day she opened the doors. Sprinkles has sponsored numerous charitable events and has donated raffle items for community events and fundraisers. 

Sprinkles Kids provides a one of a kind experience, a place where kids can be kids, in a world of dress-up and make believe all while instilling our core values. 

A little bit about Nicole, she graduated from college with a Bachelor Degree in Business Management with a Concentration in Marketing. After living and working in North Carolina, she and her husband relocated back to their hometown in NY. Nicole worked for Trans World Entertainment as a Project Manager for 12 years. Over the years, Nicole has owned several small businesses, Zola Kids in Saratoga Springs, Tiny Chefs, YUMI Edible Cookie Dough, Magic Princess Entertainment, and Sprinkles Kids Parties. Currently, Nicole is managing and running Sprinkles Kids and is a Full Time Realtor. Nicole enjoys building relationships with her clients and past Sprinkles customers and truly loves finding them their dream home.(s)  

When Nicole is not working at Sprinkles, she enjoys spending time with her husband, Doug and their two kids. Nicole enjoys being front and center at her kid sporting events and is active in the PTO. In Nicole's free time she can be found walking her dog, Arlo. 


In 2017, Sprinkles Kids Spa opened their doors in Colonie Center Mall, Albany, NY. The 3,600 square foot space was filled with a kid style salon and spa, birthday party facility, housed princess events and had a large retail store.

In 2018, Sprinkles Kids relocated to 1603 Route 9, Clifton Park, NY 12065. We have proudly celebrated over 1600 parties and look forward to many more celebrations to come! We treat your child like a "star" and we guarantee when they leave, they will be left with an unforgettable experience which they will talk about for years to come.

At the end of January 2021, we closed our storefront due to COVID-19. Being a small business we felt the pain and difficulty of being forced to shutdown for several months. After opening back up, families were still hesitant to return to our storefront. With that being said, we faced the tough decision to close but we brought back our full service mobile spa themed parties. We offer mobile, where we bring the F-U-N to you! We still provide the amazing unforgettable experience at your location of choice. We have had mobile parties within the Capital District; The Catskills, Rhinebeck, Albany, Troy, Clifton Park, Saratoga, Glens Falls, Lake George, Amsterdam, Williamstown, MA and Beyond.

January 2023-We are back!! Back by popular demand...Sprinkles Kids is offering mobile parties, where we bring the F-U-N to YOU! Serving the Capital District, 30 minutes from Troy, NY. Some slight travel fees may apply. 

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